In this example, Visual.ly uses data and visuals to communicate why video marketing is important. SEO.com, a site to help marketers, made this infographic that directly targets small business owners and marketers. One of the ways this graphic excels is that it knows its buyer persona. The creator, SEO.com, also broke down the information into sections, so readers can easily scan the graphic and see what information they want quickly. This is another excellent example of an infographic because it uses a combination of data and visuals to give information on small business marketing. With an infographic, the information is easier to digest because it uses succinct copy and visuals to help get the point across.Īdditionally, this infographic has a clear headline that communicates what it's about, so readers can instantly tell what they're going to get from reading it.Ģ. Instead of making a blog post or video, the company decided to explain, in detail, the concept of guerilla marketing in an infographic. What is Guerilla Marketing, by Invite Referralsīelow is a great example of an infographic by Invite Referrals, which focuses on describing guerilla marketing. Is your idea best suited to a blog post, YouTube video, or social media post? The great news is that for any medium, in any industry, you can use infographics in your marketing. Infographics are also great for comparing two opposing concepts or ideas.Īs a marketer, you might've experienced the feeling of indecisiveness when you want to create a marketing asset for a campaign, but you're not sure the best way to disseminate the information. People use infographics because they can provide a quick overview of a topic, explain a complex process, and display data easily. Infographics typically use engaging visuals to quickly and clearly communicate what the graphic is about. The idea is to use images, charts, and minimal text to understand an idea. It's a way of presenting information with text in a visual medium. Table of ContentsĪn infographic is a visual graphic that explains a concept or data.
#Infographic how to
In this post, we'll take you through everything you need to know about infographics, from what they are to what kinds of infographics there are to how to promote an infographic once you've created it. I know you might be thinking, "I'm not a graphic designer" or "I've never made an infographic before." But you're not alone.Īnd that doesn't mean it can't be easy for you to learn. If you've wanted to create and publish an infographic, you've come to the right place. That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way.Ī great way to do that is through infographics. No matter how you choose to use them, you’ll find infographic templates are an effective tool to drive traffic, build understanding, and increase sales.Did you know that people retain 65% of the information they see, but only 10% of the information they hear?Īlso, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. You can even create your own infographic-just search for infographic elements to find people, animals, sequence, and vehicle designs.
#Infographic free
For personal use, try free infographic templates that cover personal finances and genealogy.
Business-related infographic templates in PowerPoint include product roadmaps, resume timelines, process charts, and customer surveys. Find infographic templates for PowerPoint in poster form, on subjects ranging from nutrition to big data to education. There are free infographic templates for a variety of subjects and uses to keep you coming back again and again. With eye-catching visuals and bold colors, these infographic templates increase engagement to help you better connect to your audience. This dynamic assortment of infographic templates is just what you need to make your presentations more persuasive and memorable. Infographic templates bring your subjects to life
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